MAX Stats

Click on a link below to select a topic.

• The State of the Market
• Maximum Results Realty Stats
• Determining the right price for MAXIMUM RESULTS
• Promoting your home for MAXIMUM RESULTS
• Negotiating the Purchase and sales contract for MAXIMUM RESULT

The State of the Market
2007 has certainly been a challenging year for home sellers. Double digit growth is gone and so are the exotic lending programs that have fueled the real estate market in the past few years. I’m sure that many of you have probably heard or read the real estate bubble is bursting.

Home values are not increasing steady in most markets; however, we are in a buyers market. We are seeing houses sit on the market longer, and more price reductions. Simply put, buyers have more options and they are taking their time when making purchasing decision.

The biggest challenge for home sellers is that they owe more money than they can sell their home for. The good news is that interest rates are historically low. The bad news is many buyers are not meeting the financial requirements for a home loan. 

This is particularly frustrating for home sellers. Many feel that they are losing value or leaving money on the table. So they price their property above what the market will bear (testing the market). This only compounds the frustration.

As a real estate professional my job is to get your home sold in the least amount of time for the most money. The best advice I can give my clients is to price your property competitively right from the beginning - either at market value or just below. This strategy will generate the most showing activity for your home. The more activity a home gets the more likely it will sell for the most money in the least amount of time.

Picture this: I’ve just listed your home at market price and the first week I show it 10 times. Each time I show your home there is a chance it could sell, right? Lets say I list your home for $20,000 above market price that first week and I show it 3 times or less. Which scenario gives you the best chance of selling your home? Is it better when you have 10 showings or 3? Obviously, the more showings we have the greater the chance of getting your home under contract.
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With this in mind I would like to share some of our company statistics with you:

You may be asking yourself “why is this important to me?”  I know…I know…you are only interested in your home - fair enough - but these statistics may give you some insight into how well we have worked in the past and how well we are coping with current market conditions.

Total volume gives you and Idea of how active we are in our market place.

Per agent production gives you an indication of how active each agent is in the market place.

Average Days on Market gives you insight on how effective our marketing plan is.

Listed to Sold Ratio tells you how good we are at pricing homes in our market place.

For more information about how we can help you sell your home please don’t hesitate to give us a call at 603-435-7575.
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Determining the right price for MAXIMUM RESULTS
To determine value real estate professionals perform a comparative market analysis on your home. Simply, we compare your home’s features with similar properties that have already sold, are currently on the market and under contract.

Then we compare things like days on market, price reductions and location. Next, we combine these statistics with our local expertise to make price recommendations. Ultimately, price is determined by the home owners, but armed with the proper information and guidance from a real estate professional your home will be sold in the least amount of time and for the most money.

At Maximum Results Realty we promise you this: “We won’t list your house unless we are confident we can sell it”.
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Promoting your home for MAXIMUM RESULTS
Each agent and agency has their own marketing plan, so be sure to ask for a copy of the plan to sell your home before you decide to list with anyone.

Basically, a marketing plan is a consistent, time-tested and proven plan to expose your home to as many home buyers as possible. It usually consists of print advertising, internet marketing, virtual tours, yard signs, direct mail and the multiple listing service.
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Negotiating the Purchase and sales contract for MAXIMUM RESULTS
The negotiating process actually begins the day you sign a listing contract with a real estate agency.  Pricing your home properly in the beginning puts you in a stronger negotiating position (Really!).  If you have constant flow of showings you won’t have to accept low ball offers because you’ll have more options (Buyers). Using a proven marketing plan ensures you’ll have the proper exposure and consistent showings.

In a reasonable amount of time we should have a serious offer or offers on the table.  We negotiate the best price and parameters for our seller.  Then, we simply tie up any loose ends finalize any contingencies and wait for the closing date.

Many believe that the best strategy is to start high, because you can always come down. I’m here to tell you that the opposite is true. Pricing your home high in the beginning will leave you high and dry and frustrated with your real estate professional. (I’ve watched it happen in the marketplace hundreds of times)

Pricing is the most important aspect of the marketing plan. Think about it. Have you ever gone to purchase something that was on sale and end up spending more?  It happens everyday. Think of the listing price as the starting point. The truth is you don’t have to accept any offer - full price or not. (but you cannot discriminate).

My point is this -  if you are going to test the market why not try it at a lower starting price. Wouldn’t it be more fun to counter offer at a higher price because you have several full price offers than to counter at a lower price?  The choice is yours…and the real question is, “Where Do You Want To Be?”  Still trying to sell your home months from now, or scheduling the closing date on your new home?
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